Performance
Fast enough for the rush
The on-sale minute is the worst possible minute to be slow. Storefronts are light, rendered on the server, and served from the edge, so they hold their footing when the crowd arrives.
Rendered on the server
Your storefront arrives as a finished page rather than as a spinner that promises one.
Served from the edge
Pages are served from somewhere near your audience, wherever the show happens to be.
Light by design
Themes are code rather than page-builder soup, which keeps the pages small and the doors quick.
Frequently asked questions
Will my site survive an on-sale spike?
Storefronts run on infrastructure built for bursts, which is the same platform serving the page you are reading.
Do heavy themes slow me down?
No. Themes are shared code dressed in your styling, so switching looks adds no weight at all.
Does speed matter for selling?
Yes. Every second of loading is a buyer lost at the door, which is why fast is the default here rather than an upgrade.
Never lose the rush.
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