The last hundred tickets
Last updated August 27, 2026 · 1 min read
Almost every event stalls somewhere around 60 to 70% sold. The people who wanted to come have already bought, and what is left is the group that needs a reason to decide today. This is the sequence that usually restarts it.
Check where the sales came from
Before adding anything new, open your tracking links. If one poster or one bio link drove most of the sales, the answer is more of that surface, not a new idea.
If nothing is attributed, that is the finding. Make a tracked link for each surface now, so the next stall has an answer.
Add a reason, not a discount
Discounting two weeks out teaches your audience to wait next time. Add something instead: a support act announcement, a doors-open extra, a first-fifty perk.
A new tier with a small quantity does this cleanly. "Late Add: 50 tickets" reads as news rather than desperation.
Ask the room to bring someone
Broadcast to existing ticket-holders with one instruction: bring one person. They already believe in the night, which makes them the cheapest sales channel you have.
Give them the storefront link in the email so forwarding it works.