Know which post sold the ticket
Last updated August 27, 2026 · 1 min read
Most organizers can name the posts that got likes and none of the ones that got sales. Those are different lists, and only one pays for the room.
One link per surface
Make a separate tracked link for each place the event appears: the bio link, the story, the poster QR, the group chat, the partner venue.
It takes five minutes and it is the only way the question is answerable later.
Clicks are the vanity number
Tracked links count clicks and attribute completed sales. The click number will flatter your story posts; the sale number will surprise you.
Judge surfaces on sales. Every time.
Feed it back into the next event
After two events you will have a ranked list of what actually works for your audience. Put your effort into the top two and drop the bottom two.